About the event
In our multi-channel world, it is difficult to know everything if we don’t have a central place to manage complex customer relationships. Therefore, the appearance of CRM and marketing tools help marketers a lot to manage the difficulties and to drive sales growth and retention.
Now that marketers and consumers are interacting with multiple devices, in multiple channels, it’s vital for companies to have a multichannel-ready CRM.
Join our fifth seminar by Ashley telling you more about what CRM and marketing tools are, and get equipped with the latest tools WeChat and Weibo have to offer! You will be learning the following:
– Overview of WeChat & Weibo’s major functions
– CRM: Database build-up
– CRM: Loyalty programs
– CRM: Customer service
– Marketing: Content push
– Marketing: Campaigns & KOLs
– Marketing: Advertising options
About the speaker
Ashley Galina Dudarenok, Managing Director, ChoZan
In 2011 Ashley established Alarice International ( www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan ( www.chozan.co), a resource platform for China-focused marketeers. ChoZan is a fast growing business and is Ashley’s major focus these days. Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily as well as others.
ChoZan is a resource platform for marketers who work with WeChat, Weibo, and other Chinese social media. ChoZan provides step-by-step navigators, consumer trend analysis, case studies, KOL databases and Helpdesk support among others. To learn more, check out ChoZan website or Book your demo to see the platform in action.