Event with Italian Chamber Commerce: The Future of Professions

Our society is rapidly changing every day. Technological development can be extremely different every daily. What would be the future look like? How to achieve successful business development in the future? These kinds of questions are all related to techonology. The speaker would provide her analysis on how technology will be the leading driver of the change in the future of professions in these 3 events.

  1. Envisioning the Workplace and New Professions in a Disruptive World
  2. What Skills You Need to Succeed: An Analysis of Employability and Competencies
  3. Location, Location, Location!


Speaker: Giovanna Melfi, Founder & Managing Director, Metamorphosis Biz

Giovanna Melfi is the founder and managing director of Metamorphosis Biz, and she specializes in helping companies form talented and dynamic teams, transition into the digital world and provide an engaging customer journey.

Born in Italy and based in Hong Kong, Giovanna has more than 20 years’ management experience with top luxury brands around the world, such as Marc Jacobs, Ermenegildo Zegna, Burberry, Saint Laurent, Gucci, and Prada.

She holds a postgraduate diploma in Digital Business from Columbia Business School, certificates in Digital Communication from the MIT Sloan School of Management and in Orchestrating Winning Performance from IMD Business School, and now she serves as vice president of IMD’s Hong Kong alumni club.

Passing on her knowledge, she mentors entrepreneurs through various programs, such as TechStars’ Startup Weekend, and, at times, speaks at City University’s School of Creative Media and Career Centre Hong Kong Science & Technology University.

Since September 2018, Giovanna is also managing director Asia at BeThe1, an international boutique firm specialized in human resources consulting and recruitment in the Luxury sector.